Hothouse Rehearsal Studios - Who We Are and About Us

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Mission Statement

Establish a musical community to foster a creative and positive environment, where artist’s of all ages will develop their musical skills and achieve their musical aspirations.

The Hothouse… “Where Music Grows”.

Who We Are - Overview

The Hothouse Music Group was conceived as a musical community, establishing itself as a positive and creative environment in the local music landscape. The Hothouse is a studio where artists of all ages can develop their musical ideas one rehearsal at a time. The Hothouse is committed to helping bands have effective and efficient rehearsals by informing them on the methods and procedures used in the art of music rehearsal. We’re committed to exposing and educating the artist on the “business” of the Music industry. Most importantly, the Hothouse is building a network of artists (signed and unsigned), music industry professionals, recording studios, equipment manufactures, venue owners, merchandisers, retail affiliations, equipment service and repair providers, multimedia consultants and still growing…A coming together of the musical community for the benefit of the artist.

Who We Are – Rehearsal Studios

Here at Hothouse Rehearsal Studios we take your rehearsal experience seriously. That’s why we keep the studios and the facility clean. We maintained the equipment daily, so none of your rehearsal time is spent trying to get equipment to work.

The Hothouse consistently provides the high standard of service that musicians tell us, they often can’t find elsewhere. We offer honest and opened arms respect and are proud of the artist community that has developed and continues to grow here at the Hothouse.

The Hothouse pioneered the affordable “acoustically designed” rehearsal studio to enhance your rehearsal experience.

The studios were purposely built. The hothouse interviewed over 50 bands to find out what they where looking for in a rehearsal facility. We then took their feedback and consulted several acoustic engineers to help us design the studios and determine which materials to use in its construction.

The studios are constructed as independent rooms to reduce sound transmission. Studio to studio the walls never touch, incorporating dual wall construction. Each wall was constructed out of the finest materials to block sound transmission. When closed, the studio doors are designed to block sound leakage. The walls and doors work together as a sound barrier to reduce sound transmission.

Within the studios, various acoustic treatments are used to increase sound intelligibility. By reducing reverberation, echoes, low frequency buildup and the effects of standing waves, sound clarity is achieved and the studios remain fresh sounding. So what you’re playing is what you’re hearing.

Having great sounding rooms and quality equipment isn’t the only reason artists are using the Hothouse to meet their rehearsal needs. It’s the positive and creative atmosphere. It’s the high standard of service you receive from our staff members. It’s the attention to details…The artist is the priority.

Who We Are - Workshops and Musical Instruction

Through a seminar series, the artist is being introduced to the art of music rehearsal and the “business” of the music industry. The seminars are being presented by working industry professionals. Drawing on their experience in the workplace, these professionals are teaching you the methods, practices and techniques being used everyday throughout the music industry. Relevant information designed to positively impact your music career.

With music programs being closed in our schools the Hothouse is committed to filling this void in the musical landscape. Instructors in each instrument are experienced teachers and musicians. Classes are small and individual attention to each student is our top priority.

Who We Are – Music Community

With the guidance of our Music Advisory board, the Hothouse is developing a community intent on supporting artist development. Industry professionals, recording studios, equipment manufactures, venue owners, merchandisers, retail affiliations, multimedia consultants, equipment service and repair providers are coming together for the benefit of the artist.

Richard Morales

Is a dreamer who dreamed a dream and the Hothouse Group took form and grew......

Richard Morales brings his varied background in the music industry to the helm of the Hothouse Group, Inc. He began his career as a concert promoter and talent buyer in Los Angeles. Accepting a position in the A&R department at the renowned Capital Records, he used his multitude of talents working with the labels veteran artists, and their established and newly signed bands. He’s had the honor to be the A&R coordinator on album projects with the legendary Paul McCartney, smooth jazz saxophonist Dave Koz, blues guitarist and singer-songwriter Bonnie Raitt, and the startling six octave and change R&B singer-songwriter Rachelle Farrell, the Dandy Warhols, Coldplay, The Vines, Verbena, Javier, and Snoop Dogg.

John Easdale

Formed in Wayne, NJ, by vocalist and songwriter John Easdale in 1983, Dramarama self-released a single and a five-song EP before a French label commissioned a full-length album from the band, which recycled material from both previous releases. The result, 1985's Cinema Verite, featured "Anything Anything," which began scoring airplay after the album was picked up by Chameleon Records in the United States. Dramarama called it a day after a farewell show at Asbury Park's the Stone Pony in 1994; four years later, John Easdale returned to the music business with a solo album. The group was featured on the popular VH1 reality series Bands Reunited in 2004, prompting the collective—minus bassist Chris Carter—to reform around material originally intended for an Easdale solo record. Dramarama relased Everybody Dies in 2005.
Email: john@johneasdale.com
Website: www.johneasdale.com
MySpace: http://www.myspace.com/dramaramamusic

Victor Caballero

Is an online multimedia consultant specializing in web based promotion and implementation of the Hothouse Group's online marketing initiatives. Victor's tenure in the music industry spans two decades, initially with Album Network which was acquired by SFX and later Clear Channel. Throughout his career Victor has developed relationships at both major and independent music labels. He is currently a consultant to various entertainment companies including A&R Worldwide.
Email: victor@hothousestudios.com
Website: www.victorcaballero.com
MySpace: http://www.myspace.com/victorcaballero

A long standing veteran of the music industry with well over 30 years of experience in radio and record promotion and marketing. While at RCA for 12 years he was instrumental in breaking countless bands, then moving to Virgin for 17 years where he was a key players leading to the success careers of artists such Lenny Kravitz, Rolling Stones, and dozens of other bands.

Today Jeffrey is an executive with Contraband Music Group, where he manages a field staff of seven regional representatives. Jeffrey is also an independent consultant available to work radio promotion and marketing projects.
Email: yeepahs@aol.com

Nicholas Terzo, a successful Entertainment Industry executive, is currently the founder and president of Amplitude Entertainment, a diversified talent management organization and content consultant to actors, recording artists, film and record companies. Widely respected for his leadership and vision, Mr. Terzo has provided his clients the kind or results that he has consistently delivered throughout his career. Rufus Wainwright, one of Amplitude’s clients received Rolling Stones Best New Artist Award and the coveted JUNO award in his native Canada. In addition, Amplitude managed the careers of Girls Against Boys(Geffen/Interscope), Speech , Stuart Matthewman(Sade) and currently manages the careers of actors Jonathan Bennett, Laurie Boloven, John Doe and Isaac Webster.

Prior to forming Amplitude, Nicholas enjoyed a great deal of success with Maverick and Columbia Records. Between 1996 and 1998 he was hired by Madonna and Guy Oseary to direct A & R at Maverick and continue the record of achievement he had compiled with Columbia. During this period,(1989-93, 1994-96) he was directly responsible for artists who sold over 25 million records worldwide. Under his direction and oversight Alice in Chains, Toad The Wet Sprocket and Circus Of Power enjoyed global successes. Mr. Terzo helped produce sound tracks for Last Action Hero, Singles and Buffy the Vampire that collectively sold over 6,000,000 units worldwide. Terzo was responsible for the hiring of executives who collectively signed artists such as Soul Asylum, Sponge, Destiny’s Child and Jessica Simpson.

In 1993 he was personally selected by and reported to CEO Michael Eisner of the Disney Company, Mr. Terzo headed A & R activities for Disney’s Hollywood label and delivered the company’s first number one Billboard record from the film “The Three Muskateers”, All For Love, by Rod Stewart, Bryan Adams and Sting. With a mandate to reduce expenses and increase profitability, Nicholas achieved over $5 million in expense reductions within 12 months.

Earlier in Mr. Terzo’s career he contributed to the transformation of ASCAP from a low profile, staid organization into modern entity it is today, one that now enjoys $576 million in revenues and is the Industry leader in performing rights throughout the World. At the onset of his career in the entertainment field, Terzo was a concert promoter with Fahn and Silva Presents, where he produced and promoted shows throughout the Southwest.

Widely reported by the media, Mr. Terzo is considered a Music Industry expert and is quoted by Business Week, Time, Rolling Stone, Spin, HITs, the Los Angeles Times, Entertainment Tonight and Billboard. He is a featured lecturer at numerous universities, including UCLA, University of Memphis and SUNY.
Email: nickterzo@gmail.com
Website: http://www.nickterzo.com

Rob Tonkin

Rob Tonkin- Executive Vice President and Managing Director of the Los Angeles office for ignition, Inc.

Rob has been responsible for creating and producing the Honda Civic Tour for the past five years. His clients have also included Acura, MP3.com, Vans Warped Tour, Spin Magazine, Microsoft Xbox, PlayStation, Alpine Mobile Electronics, Yahoo!, and other American Honda Motor Co., Inc. entertainment properties ignition's experiential marketing successes this year include the recent Live 8 concerts, the launch of Coke Zero, the Dukes of Hazzard General Lee Tour, Vodafone Race Track at Formula One (races and other activations), the Indy Racing League Fan Experience and Green Flag Tour, Sony Flash Concerts, eBay/USPS small business educational program, and Anime Fusion Tour. This winter, ignition is conducting the Olympic Torch Relay and Global FIFA World Cup Trophy Tour. ignition is also the experiential marketing agency of record for Delta Airlines.
Email: rob@marketingfactory.com
Website: www.marketingfactory.com